National Media Group

Broadcasters announce the launch of the "Vitrina" project

Channel One, VGTRK, National Media Group and CTC Media announce that the legal structure of Vitrina TV LLC has been formed. Each participant has received 25% of the company.

Vitrina TV has been established under an agreement between broadcasters to create a single technological solution for distributing and monetizing content on the Internet. The first stage of the project is focused on the linear broadcasting in a digital environment.

Vitrina TV has been operating in a test mode since the end of 2017 and will be launched before the end of the first quarter of 2018. The line signal of the broadcasters’ channels on the Internet will only be available through the Vitrina infrastructure. The Vitrina platform is based on the broadcasters’ technological solutions brought in line with cutting edge broadcasting standards.

The monetization and distribution model is being developed in partnership with the National Advertising Alliance (NRA), the New Service Company (NSC) and the Mediascope research company.