National Media Group and Sony Pictures Television sign a corporate agreement
National Media Group and Sony Pictures Television are announcing the signing of a deal on NMG’s acquisition of an 80% stake of a company-operator that broadcasts Sony's pay channel package in Russia.
"Partnering with Sony, a world’s major company, extends the presence of NMG in the pay TV segment, completing our package with unique brands. Sony Pictures is a key business player which makes it possible to count on expanding the formats of cooperation in the future," says CEO of NMG Olga Paskina.
Under this partnership agreement advertising will be sold on channels Sony Turbo, Sony Sci-Fi and Sony Entertainment.
National Media Group JSC was founded in 2008. NMG is currently the largest private media holding company in Russia that has a business presence in all media environments. NMG comprises: Channel One, Ren TV, Channel 5 and Channel 78, the Izvestia newspaper, the Sport Express newspaper, the Metro-Petersburg newspaper and the multimedia information centre IZ.ru. In 2014 the holding company entered the television and cinema content production market by acquiring a stake in Art Pictures Vision production company. NMG is developing partnerships with foreign companies on distributing local broadcasting of international TV channels in Russia. In 2015 the Media Alliance was created, a joint venture between NMG and Discovery Communications that manages channels Discovery Networks, Eurosport and Turner in Russia. In 2016 NMG entered into a partnership with Viasat World on developing the group's channels in Russia.
Sony Pictures Television Networks operates branded entertainment channels reaching nearly two billion subscribers around the world. Based in Culver City, Amsterdam, Budapest, London, Madrid, Miami, Milan, Moscow, Mumbai, Munich, Singapore and Tokyo, Sony’s linear and digital networks offer high quality film and television content from Sony Pictures and third-parties, as well as original content commissioned globally and locally. Sony Pictures Television Networks is a division of Sony Pictures Television Inc., a Sony Pictures Entertainment company.