National Media Group

Olga Paskina: "The School of Cinema and TV “Industry” as a springboard to the media industry for young talent”

On November 17, 2017, on the sidelines of the The St. Petersburg International Cultural Forum chaired by President of Russia Vladimir Putin, a meeting on identifying and supporting young talent in the field of arts was held. It was attended by members of the Russian Government, prominent figures in the arts community and in the world of business.

The meeting was also attended by Deputy Prime Minister of the Russian Federation Olga Golodets, the Minister of Culture Vladimir Medinsky, a pianist and public figure Denis Matsuev, Principal of the Vaganova Ballet Academy Nikolai Tsiskaridze and others.

The meeting addressed educational standards in the sphere of art and culture and issues of consistency of educational programs of traditional academic universities with entirely new market requirements. Inconsistency in the current trends is leading to staff shortages and diminishing creative output.

"Strong and rich traditions of creativity, great schools of drama, art, ballet and music are certainly part of our national heritage. Russia occupies a prominent if not a leading position in this sphere," said President of Russia Vladimir Putin during the meeting.

"The aim of the state, artists and the public is not only to maintain these traditions, but also to uphold them and ensure their continuity. Being competitive in culture and art is as important as it is in exact sciences and technologies," stressed Vladimir Putin.

The meeting discussed ways of finding and selecting young talent and mechanisms that make it easier for young people to adjust to current market conditions.

Olga Paskina, National Media Group CEO, addressed the meeting by making a presentation about the INDUSTRY School of Cinema and TV.

"Graduates of traditional academic universities lack the understanding of how to create marketable projects for a mass audience. The INDUSTRY School of Cinema and TV is the first school of this kind in Russia. It was created by producers and a media holding company that in essence bring together the entire content production process. We understand market requirements and offer practical training. We believe in the future of the education model we have chosen and are confident that our graduates will attract investment when they start working rather than rely on state subsidies."

First-year students for the pilot course of the INDUSTRY School of Cinema and TV were selected based on the stiffest competition on record for the proposed professions: there were ten applicants per vacancy. The School founders are planning to increase the number of students, introduce new courses and a remote training format to give people from all regions the opportunity to study there.