National Media Group

Sport-Express and Wyscout sign a cooperation agreement

An agreement was signed on March 1 in the REN TV press center between Sport Express, Russia’s leading sports publication, and the Italian professional football platform WyScout. SE editor-in-chief Maxim Maximov, WyScout head Matteo Campodonico and the company’s Russian representative Vitaly Soloviev took part in the event.

Today's football world cannot be imagined and understood without using common and advanced statistics on players, matches, transfers and everything that can be analyzed only with the help of the most up-to-date technology. No professional journalist can avoid using numbers while writing about sports.

The main football event of the four-year period, the World Cup, starts in Russia in June. The best players in the world will come to our country during a month-long competition for the title of best team on the planet.

The agreement will make it possible for Sport Express to raise football coverage in Russia to a higher level, and to transition to new, more advanced formats for talking about the game that unites millions and even billions of fans. For WyScout, this is an excellent opportunity to find a reliable and powerful partner in the host country of the World Cup.

Sport-Express is the most popular and authoritative sports media outlet in Russia. SE exclusively represents Russia in the European Sports Media (ESM) association, one of the most influential sports media groups in the world. The ES daily audience of the newspaper and the Sport-Express website is about 1 million people. Its core is men ages 20 to 45 with pro-active attitude and high income. The newspaper comes out in 8-16 pages from Monday to Saturday and is distributed in more than 309 cities of Russia and neighboring countries. The SE website was among the most popular of all Russian media, including socio-political publications, in February 2018.

WyScout is a leading company in scouting and analyzing football matches. It was founded in Italy in 2004 and since then has achieved incredible success in the industry. It has over 7,000 customers, among which are 89 clubs in the five main European Leagues (England, Germany, Spain, Italy, France). There are 460,000 players, 42,000 teams and an average of 1,800 matches per week, all available to the users of the WyScout database.