National Media Group

Media Alliance announces renewal of two channels in its portfolio

On October 26, the ID Xtra channel was rebranded. Having changed its image and positioning, it now broadcasts under the name of ID Investigation Discovery with the slogan “Seeking for Truth,” covering the investigation of real-life crimes. The idea of the slogan is reflected in the channel’s logo: a square that seems to be made of glass, symbolizing that secrets always come out.

On October 31, Discovery Science will also get a new image, becoming more modern and technological to appeal to a younger audience. Discovery Science will broadcast with the new slogan “We are Science,” inspiring those who aim to change the world and reflecting the brand’s mission. The contrasting bright colors in the variations of the logo will also appeal to the younger audience.