Social responsibility and engagement are one of the basic principles of National Media Group's business strategy. Informational support of charity and social projects is a natural form of corporate social responsibility for media holdings. Wide range of opportunities that mass media have to drive attention to problems of certain people as well as whole social groups allow not only to actually help them but also encourage the feeling of being involved and sympathy for those who need support.
National Media Group pays special attention to helping children who have faced troubles at the very beginning of their lives. Media resources of the holding cover charity projects and develop their own approaches aimed at supporting children who have lost their parents and need custody and treatment. Moreover, the holding' employees provide targeted assistance to children raised in orphanage boarding schools.