National Media Group

The Heart Has Two Wings

In 2013 National Media Group became an information partner of a large-scale charity project the Heart Has Two Wings.

    • OJSC Aeroflot – Russian Airlines
    • FSAI Scientific Center of Children’s Health of the Ministry of Health of the Russian Federation (Research Institute of Pediatrics)
    • Mikhailov&Partners. Strategic Communications company

The campaign is supported by all companies of the holding. The purpose of the project is to provide medical help for children who live in remote Russian regions.

In 2013 within the framework of the project about 100 children from Kaliningrad, Petropavlovsk-Kamchatsky and Yuzhno-Sakhalinsk were transported to Moscow Research Institute of Pediatrics to receive medical help.

In 2014 the project was continued and mobile medical teams were sent to Abakan, Blagoveshchensk, Ulan-Ude, Chelyabinsk, Khabarovsk. More than 700 children from different regions of Russia were provided with help.

The project drew wide support from society, was awarded PROBA-IPRAGWA – an international award in the field of public relations, entered the short list of the SerebryanyiyLuchnik contest.

More than a thousand children all over Russia received help during the implementation of the program.