National Media Group

AmberData is Russia's leading technological data management platform.

AmberData is a high-tech platform for managing anonymized user data from the Internet. The platform enables the aggregation and segmenting user data based on social and demographic characteristics, interests, history of online shopping and other parameters. These segments are used for in-depth analysis, and deeper comprehension of the audience's behavior.

AmberData boosts the monetizing efficacyof the content and platforms according to both advertising and transactional models. Today, the Company's technologies are used for analyzing the Internet audiences of REN TV, Channel Five, sport-express.ru, izvestia.ru, in the segments of IPTV subscription television and online video.

100%
NMG's ownership share
400
segments of user interests for analysis