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National Media Group

Channel "78"

Channel "78" is the main city channel in Saint Petersburg and the Leningrad Region forming part of Multimedia Information Center "Izvestia". The Channel began regular broadcasting on September 1, 2017.

During the establishment of Channel 78, all features and needs of the target audience were taken into account, this is why the Channel broadcasts a wide range of programs related to sports, social and political issues and entertainment. Channel 78 is a tool of influence creating a comfortable city environment which attracts loyal and active viewers.

Integration of Saint Petersburg city channel “78” into the structure of MIC “Izvestia” is a natural part of the process for expanding TV coverage of MIC “Izvestia” in the Northwestern Federal District and creation of the largest TV production cluster with a center in Saint Petersburg within the scope of NMG's media assets.

400
employees
7 million
Potential audience of the channel (during its launch)